The "Delete Record" workflow action empowers you to effortlessly remove any specific record from your HubSpot database, granting you control over your data and enabling targeted record management. This dynamic feature, an integral part of PocketKnife, redefines how you manage your HubSpot records across contacts, companies, deals, and tickets. 


Key Functionality

  1. Effortless Record Deletion: The "Delete Record" action simplifies the process of removing records from your HubSpot environment. Whether it's a contact, company, deal, or ticket, this action provides the flexibility to eliminate any record as needed.

  2. Expanded Deletion Options: While HubSpot primarily permits contact deletion from within workflows, the "Delete Record" action extends this capability to all record types. This empowers you to efficiently manage your data without being restricted by HubSpot's limitations.

  3. Cautionary Awareness: It's crucial to recognize that record deletion can have significant consequences. The "Delete Record" action serves as a powerful tool, but its usage demands careful consideration due to the potential impacts on data integrity.


Use Cases: 

  1. Data Cleanup: Utilize the "Delete Record" action to declutter your HubSpot environment. Remove duplicate or outdated records to ensure a streamlined database that supports accurate reporting and engagement.

  2. Unqualified Leads: Delete records that are no longer viable leads, preventing your sales teams from pursuing unproductive opportunities and focusing on prospects with higher conversion potential.

  3. Expired Deals: When deals no longer align with your sales strategy, the "Delete Record" action helps clean up your pipeline and provides a clearer view of active opportunities.

  4. Ticket Management: Use the action to remove resolved or irrelevant tickets, ensuring that your support team works with up-to-date and pertinent information.

  5. Consent Management: Delete records that no longer hold valid consent for communication, adhering to data privacy regulations and maintaining a compliant engagement approach.

  6. CRM Data Hygiene: Regularly assess your CRM for outdated or redundant records, utilizing the action to maintain data quality and improve the effectiveness of your sales and marketing efforts.

  7. Data Minimization: Comply with data protection practices by deleting records that are no longer necessary, reducing the risk associated with retaining unnecessary information.

In essence, the "Delete Record" workflow action in PocketKnife grants you the power to manage your HubSpot records effectively. While wielding this capability, it's imperative to exercise caution and deliberate decision-making due to the irreversible nature of record deletion. By thoughtfully employing this action, you can maintain a clean, organized database that maximizes the value of your HubSpot platform and supports your business objectives.

Practical example: 

Cleanup test data in your database

In this use case, we will remove all companies containing "test". These companies were used for various tests and are no longer relevant to keep in the database. 
A cleanup keeps the database healthy.

  1. Create a company based workflow 
  2. Create the deal enrollment trigger
  3. Add the PocketKnife workflow action to the workflow
  4. Activate the workflow and the company records will be deleted